I help companies find what's holding their product back, then set the strategy, roadmap, and delivery to fix it.
A management-consulting approach to building digital products: from strategy and discovery to launch and long-term growth and, where it's the right fit, AI and agentic solutions.
Too many teams stay busy shipping releases that never move the business. I work the other way, starting from the outcome that matters, then choosing the strategy, product, and technology that get there. Sometimes that's a smarter roadmap or a better user experience; sometimes it's automation or AI agents. The tool follows the goal, never the other way around.
From the first strategy conversation to a shipped, growing product, pick the help you need, or the whole journey.
Turn ambition into a clear, fundable plan, a vision the whole team can rally behind and a business case that holds up.
Modernize how a business operates: streamline workflows, connect systems, and bring products into a digital-first way of working.
Understand real users through research, journey mapping, and prototyping, so you build the right thing before building it right.
Decide what matters and what waits. Ruthless prioritization (RICE, MoSCoW) that balances customer value and business goals.
Partner with engineering and design through Agile delivery, MVP to release, I don't just advise, I make sure it ships.
Bridge business and technical teams, manage cross-functional stakeholders, and keep everyone rowing toward the same outcome.
Instrument what matters, read the signal (Power BI, SQL, KPIs), and let evidence(not opinion) steer the roadmap.
When it's the right fit: identify high-leverage workflows, design AI-assisted and agentic products, with the guardrails and trust to adopt them.
Take a product to market and keep it improving, launch planning, adoption, and the feedback loops that compound over time.
Every engagement follows the same disciplined path: start from the outcome, prove value early, and scale what works.
Understand the business, users, and where value is stuck. Quantify the problem worth solving.
Set the strategy, roadmap, and priorities — every bet tied to a measurable business outcome.
Ship with cross-functional teams. Start narrow and measurable, prove value fast, iterate.
Measure results, earn trust, and grow what works — from pilot to lasting impact.
12+ years shipping SaaS and digital products across fintech, enterprise, and AI-driven platforms.
Clinicians were drowning in manual record-keeping. I drove product strategy for an LLM-powered scribe that drafts the clinical record end-to-end; the clinician reviews and approves, owning the result, not the keystrokes.
Slow, manual checks gated every financing decision. I framed the roadmap and MVP for an AI-assisted verification product, prioritizing with RICE and MoSCoW under real fintech constraints to free capital faster for clients.
During COVID, demand spiked and delivery was the bottleneck. I led a 10+ person cross-functional team to integrate Instacart via API into checkout, enabling 2–4 hour delivery and protecting revenue under pressure.
As AI Product Owner, I led end-to-end development of a platform helping science communicators create accurate, evidence-based content, delivering two validated prototypes for AI-assisted authoring from a blank page.
I'm a product strategist based in Toronto with 12+ years turning business problems into digital products across fintech, e-commerce, enterprise platforms, and SaaS. What sets my work apart is range: I set the vision and roadmap, then stay close enough to delivery to make sure it actually ships — the whole lifecycle in one person.
I meet each business where it is. Sometimes the answer is a sharper strategy, a better user experience, or a modernized workflow; sometimes it's automation or AI. I stay technology-agnostic and outcome-obsessed — and when AI is the right fit, I bring hands-on experience building AI-assisted and agentic products, with the guardrails and trust needed to actually adopt them.
I also organize the Toronto chapter of the AI Collective, building community around responsible, practical technology.
If your business has a workflow worth transforming — or a product that's falling short of its potential — let's talk about what's possible.
Get in touch